Supermarket giant Morrisons is switching its own brand fresh milk into Tetra Pak cartons.

The retailer said that nine types of fresh milk will be sold in the format, and claimed that it would save “an initial 100 tonnes of plastic a year”. Morrisons has also moved the majority of its own label fresh juice into cartons and said that this removes “another 678 tonnes of plastic per annum.

The Tetra Pak cartons are made from FSC certified paperboard and incorporate a thin layer of plastic coating. Twist caps are made from polyethylene which is derived from sustainably sourced sugarcane.

Tony Fearon, dairy category director at Morrisons, said: “Fresh milk does not need to be in a plastic bottle. It keeps just as fresh in a carton. Fresh milk is the top user of plastic packaging in our stores, so this will result in significant plastic reduction. Tetra Pak has also been independently verified as a better sustainable packaging option. If customers take to it, we could be looking to move all of our fresh milk to Tetra Pak cartons in time.”

Hugh Jones, managing director of advisory at the Carbon Trust, said: “We welcome this move by Morrisons towards reducing the environmental impact of its milk packaging. Our Carbon Trust ‘Carbon Neutral’ label, which will feature on these milk products in their new Tetra Pak packaging, recognises the CO2 reduction of this move and certifies that the cradle-to-grave carbon footprint of the packaging is in line with targets.”

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